Dabbling

There is a difference between a job and a hobby. When you decide to do something for fun, to help you relax or to take your mind off your problems, you don’t have to do it well and you don’t have to do it forever.

These are revolutionary ideas to most people.

My friends love to talk about the number of things I’ve quit. I used to take ballroom dance lessons, but I quit. I did some painting, but I gave that up, too.
I strung beads on wire and made my own jewelry for a while. I took a camera out into the woods and photographed nature. Ten years ago, I took up sewing. I made a dress and two skirts, but I haven’t sewed anything since.

These are what I call hobbies. Hobbies aren’t things I ever want to do professionally. I don’t need to be good at them.

I can spend every spare hour for weeks on a hobby, and then abandon it and never go back.

I dabble.

So often, other people seem to feel the need to apologize for dabbling. If you ask someone whether they play golf, for instance, most people will say either yes or no. Yes, if they work hard at the game, play regularly, take lessons and generally care about it. No, if they don’t do all these things.

People don’t understand the freedom of dabbling.

I can sit down at a piano and pick out a simple tune, but I can’t really play. The pleasure I get from my simple tune is just as great as it would be if I could play Beethoven’s Fifth, which I never will because I don't care that much. It takes dedication and passion to accomplish that. You can't dabble your way to Carnegie Hall.

There's nothing wrong with dabbling when it comes to golf or photography, but if you are a consultant, you can't dabble at networking. You can't dabble at maintaining your skills. You can't dabble at managing you career. Or rather, you can, of course, but you are giving up success and security.

There's freedom in dabbling with your hobbies. With your job, the freedom comes when you stop dabbling.

Bad Waiters Think Women Are Lousy Tippers

I was sitting in the waiting room at the eye doctor last week, trying to read a book. It was recommended somewhat forcefully by a lot of people, so I feel I should read it, but it hasn’t caught my attention yet, so I was easily distracted.

Across the room from me, a young man was lounging in his seat talking into his cell phone in an uncomfortably loud voice. Now, I talk loud on the phone. I know this because people keep mentioning it, but this guy was really yelling.

Whenever I hear someone working hard to talk on the phone, having to raise their voice or constantly saying, “Can you hear me?” or “Are you still there?”, I’m often surprised at the inanity of the conversation they are struggling to have. This young lizard was no exception.

He said, “Yo, dude, are we goin’ out tonight or what...Nah, I worked last night…it sucked. I had the back section and I thought it was gonna be a good night and then this group of women took the big table…hardly any tip at all. It’s like they don’t know anything.”

At that point, he caught my eye and realized I was listening to him. I think he also realized I was laughing at him, because he turned away and lowered his voice. From the back, the tips of his ears were still visible and they were bright red.
I didn’t tell him what I know, but I wish I had. I know that he is a rotten waiter.

When I go to a restaurant with other women, we frequently discuss the tip and most women believe that the tip is a flexible amount based on the quality of the service. It’s not the fixed 15% or 20% that many men practice. Women tend to see the tip as an opportunity to reward good behavior, in much the same way we praise the puppy who piddles on the newspaper.

The women I know, so this is a broad generalization, tip between 5% and 45% and it depends entirely on the quality of the service and how much they enjoyed the experience.

If the waiter doesn’t understand that eye contact is a request for attention, or if glasses sit empty while we wait to finish our spicy tuna role, the tip will shrink. If the waiter is unobtrusive, but the glasses are always filled and the food arrives how and when expected and the check is accurate, the tip will be lavish.

This is not a secret. In fact, it’s the reason the tip isn’t a fixed amount – to give you the opportunity to earn an extraordinary tip by executing extraordinarily well. Good waiters know this.

10 Tips for Aspiring Writers

1. Keep writing. Write all the time.


2. When you’re not writing, read the sorts of books or stories that you want to write. Every genre has a different tone and pace. Every writer organizes chapters and writes dialog a little differently. As you’re reading, pay attention to these details and it’ll be easy to find your style.


3. Despite what they taught you in school, it is okay to start a sentence with “and” or “but” when writing fiction, and it’s okay to end a sentence with a preposition. Write the way you talk, not the way they taught you to write in school.


4. Write down great ideas for stories or characters or essays, or even just great combinations of words, whenever you think of them. I carry a small notebook in my purse that is filled with random thoughts, alongside grocery lists and the model number of my printer because I can never remember it when I’m at Office Depot and need ink. In my extra bedroom, I have a huge cedar chest that is full of these notebooks. (I’ve been doing this for a long time.) When I get stuck and need some inspiration, I pull out a notebook at random and begin to read. There is always something cool there that will help me. For example, yesterday I was writing a 1000-word essay for my writing group and I needed a few words of advice for an old person to give the bride at a wedding reception. I was completely blank. Could not think of any slightly negative, completely random words to start this conversation. I dove into the trunk, pulled out an old notebook, and the fourth or fifth page said, “Bad luck follows bad choices,” which was absolutely perfect for the conversation I had in mind, since my goal was for the bride to then burst into tears and run out of the room.


5. Get into a writing group. My group is actually just a few friends who all aspire to write fiction but make our livings with other things. Every week, one of us sends out a “prompt” which is just three random words or concepts. The exercise is to write 1000 words that uses all of those key words. Then we compare essays, and we are always astonished at how we used the different ideas. You can do this by yourself, but it’s more fun with writerly friends. (Our prompt last week was "camera, tears, yellow", so naturally I wrote about a wedding.) There are some great discussion groups for writers on Facebook, if you need a place to start.


6. If you have something written that you want to have published, send it to a publisher. Start collecting rejection notices now so you can learn from them and become a better writer. And, you just might get published.


7. Don’t close yourself off from writing opportunities that are not your “dream job”. I have always wanted to write fiction, and I’ve written a lot of it, but I’ve never been paid for a single word. (Might partially be because I’m afraid to risk rejection, so no one has ever read my stories.) I started out in my career as a technical writer designing training manuals for software. Then, I switched to consulting documentation and proposals. Now, I have one book on Amazon and two more coming out in the next two months – all of which are business how-to books. I have been paid for my writing, and for talking about writing, for nearly 20 years, but when I started, I thought the technical writing gig was temporary. I was sure that I’d be a famous novelist before I turned thirty.


8. When my little publishing company gets our Writers Workshop going in Austin, sign up. We’ll teach you everything we know about writing and getting published, and then we’ll read your work and try to help you get it into print. (I’ll tweet and blog about it when it’s on the calendar.)


9. Ask questions. Don’t hesitate to talk to every writer you meet about your goals and dreams. Writers are extremely generous with their time and advice.


10. Set goals for yourself. If you don’t know exactly where you want to end up, it’ll take a lot longer to get there.

A Treadmill Desk? Huh?

One of the most common complaints I hear from other writers, freelance programmers and work-from-home consultants is that it's hard to draw the line between work time and personal time. Many of us spend more than a typical workday at the computer when we're writing or coding, but we also spend a lot of our personal time at the computer, too. How else could I keep up with all my friends on Facebook?

Over the last couple of years, there has been a lot of talk about treadmill desks. Research says we've got to get up and move to maintain good health, and these contraptions appeal to us, but the cost seems prohibitive.

I already have a treadmill, though I haven't used it as much as I hoped when I bought it. (Shocking, I know.) I thought maybe I could make my own treadmill desk, so I did a little googling and found some ideas. If I were an engineer or if I cared how it looked, I might have invented an elaborate solution like these guys.

Instead, I decided to try this guy's idea for myself.

I went to Lowe's and bought a 6'x18"x1/2" precut, raw pine shelf and a package of styrofoam sheets intended for insulation. Total cost was less than $25.

I simply laid the styrofoam across the handlebars and then placed the shelf on top of the styrofoam. Nothing is attached to anything else, so it can all be disassembled instantly if I decide to take up running (ha ha ha ha ha ha) or sell the treadmill. After a few adjustments and the addition of one more layer of laminated shelves (that were stored in my garage) to protect me from splinters and raise the work surface, my treadmill desk was ready for work.


I did this a week ago and have been delighted with the result. I can read, write, and talk on the phone easily at 1.2 mph. If I'm shopping on Amazon or loitering on Facebook, I can push it up to 2.0 mph without noticeable effect.

I've walked more than 40 miles in this first week, all while writing more than 100 pages of the new book, 4 blogs, too many tweets and Facebook comments to count, and playing with my new iPhone. (What? I saved nearly $5,000 not buying the Steelcase Walkstation. Yet. The iPhone was my reward.)

I've always known that my brain works better when I'm moving. In the past, I'd write a few pages, get stuck, go for a walk, get an idea, rush back to the computer, and write a few more pages. This week, I didn't get stuck. I got tired after a few miles each day and moved back to the sofa, but overall, I'm thrilled. I think this is going to be a permanent addition to my working routine. Maybe it's time to move the treadmill out of the "extra room" and into the office...

New Old Encyclopedias

Everyone has a quirky thing they do that other people might not understand. I collect old encyclopedias, but of course I use words like “vintage” instead of just calling them old.

Last week, Joel Davis of Books Beyond Borders invited me to look at some old encyclopedias that he was planning to send to the recycle bin. He sells used books and supports Project Schoolhouse. Books Beyond Borders’ slogan is “turning old books into new schools”, which is just plain awesome and I plan to buy most of my books there from now on. I got to tour their amazing warehouse filled with books of all kinds. For me, this is what heaven will look like, except there will also be a big squishy chair and a good reading lamp.

In the corner, Joel pointed out a stack of boxes. Inside, I found a treasure trove of old and not-so-old encyclopedias. The internet has made encyclopedias obsolete for a lot of people, unless you want to know what the world was like sometime in the past 200 years. Encyclopedias have been around a long time, and dipping into a volume published in 1880 or 1936 is fascinating to a book lover or history buff.

If you come to my house and comment on the array of old leather books in the corner bookcase, I’ll start by showing you Vol.23 REF to SAI of the 1911 Encyclopedia Britannica opened to “Russia”, where you’ll read about how the Russian Parliament was elected in the pre-revolution days. Votes were allocated based on how much you paid in taxes, and taxes were charged based on how much land you owned. So only the wealthy voted in 1911. The encyclopedia doesn’t provide any editorial comment on the facts it reports, but the reader may get the impression that this isn’t a great way to run a country. We now know that in 1917, the under-represented peasants and workers revolted and the term “landowner” no longer had any meaning in Russia. When you know how the story turns out, the information in an old encyclopedia entry can be extremely enlightening.

Next, I’ll open up the 1936 entry for Germany, where you’ll read about the new dictator, Adolph Hitler, and the Nazi’s plan to revive Germany’s economy by reserving Germany for true Germans, which includes immigration reform, exportation of non-Aryan residents and extermination of Jews. If that’s not chilling enough, and in the Britannica’s cool objectivity, it IS chilling, I’ll show you the 1941 edition, where the essay on the geography of Germany begins with the words, “Depending on the outcome of the war…”

By the time I’m finished with my guided tour of history as seen through the encyclopedia, nearly every visitor has something they want to look up. It’s fun to watch engineers read about “electricity” in 1911 or techno-geeks try to look up “electronics” in the 1955 edition.

None of my sets are complete or valuable to real collectors. The leather bindings are cracked and many of the fold-out colored maps are torn. I love them anyway.

The downside is that no one ever offers to help me move.

Social vs Business Networking

Standing outside church on Christmas Eve, Cody Kanz and I talked about how much fun we were having reading each other's status updates on Facebook. He asked me if I thought Facebook was going to change the way we interact with our friends. Considering he is 20 years younger and ten times cooler than I am, I thought it was extraordinarily diplomatic of him to wonder what I thought about anything. At the time, I didn't have much of an answer for him. I think I said something like, "Uh, well, that's an interesting question."

It is an interesting question and one that I've revisited many times in the weeks since Christmas. I still don't have an answer, but I've expanded the question to include business contacts. Now it's an even more interesting question.

Will Facebook join LinkedIn and Twitter and become an indispensable business networking tool? Has it already happened? I think so.

In every Interviewing Skills workshop and Job Search Seminar we teach, Casey and I talk about the importance of making sure your online reputation matches your business reputation when you are looking for a job. Even very low-tech recruiters now Google their candidates before submitting them for open positions. They're going to have to work a lot harder to take you seriously as an applicant after they've seen pictures of you drinking shots at a party and passed out on a boat in the middle of the lake.

When people ask me how to start building a business network, I always say "Talk to your friends." Now, this includes your online friends, and their friends, and their friends. The lines between social networking and business networking are blurring to the point that they may no longer exist.

If unemployment continues to rise and layoffs outpace hiring at major corporations, finding a job will require creativity and a willingness to leverage the contacts you have. This spring, an enormous number of graduating seniors will be spending Spring Break at home with their parents. They'll be talking to Mom and Dad and Aunt Ruth about who they know who might be hiring in June. They'll be begging their parents to host barbecues and cocktail parties where they will be networking like crazy.

Here's the thing they are going to learn: Mom and Dad and Aunt Ruth are all on Facebook already. So are their friends. They know what you've been up to.

So while I still don't have an answer for Cody about whether or not Facebook will change how we interact with our friends, I think maybe I should tell him that the economy and fear of unemployment will definitely change how we interact with Facebook.

Interviewing vs Dating

Author Jess McCann has a new book out called "You Lost Him at Hello" in which she coaches women who are looking for love to apply the same strategies that work in a sales environment to meeting men. (I'm sure there's more to it than that, but I don't have time to read the book. I only read the review, and yet, I feel free to talk about it. Sue me.)

McCann's point, as far as I can tell, is that there are two key elements when you are trying to meet new people. First, you have to be prepared. Have a plan for what you'll talk about and be prepared to tell your story so that someone will find you interesting and memorable. Second, you have to have the right attitude. Make eye contact, smile and demonstrate positive energy.

These are the same critical success factors that we've identified for people involved in a job hunt or interview situation. In a competitive job market, every conversation you have may result in an opportunity found...or an opportunity lost. The scary part is that you may never know that you missed an opportunity because you were talking about the crab dip instead of about yourself.

We even put together a tool to help you plan your Personal Pitch so that you are prepared to describe yourself in a few short sentences, rather than going on and on and never really making the point you want to make.

Preparation not only means planning what you will say. It also means planning some questions to ask. We tell our workshop participants that they should only talk about 50% of the time in a job interview. If you are talking all the time, you aren't asking enough questions.

Remember when you were in high school and your mom told you to ask questions and listen if you want to be considered a great conversationalist? It's still true in a dating situation and even more true when you are looking for a job, which leads me right back to Jess McCann's second point - attitude.

Positive Listening means you are smiling, responding to what is said, and clearly demonstrating your interest in the conversation. In this way, you show your positive attitude and make yourself more appealing, whether you are looking for a date or a job.

I love it when multiple people who have never heard of each other arrive at the same conclusion at the same time. It gives me hope that there is Truth in the result.

Too Many Blogs, Too Little Time

I've been reading about how to increase traffic to my website, with the intention of selling more books and workshops. One of the things that is frequently suggested is blogging. Apparently if your blog is interesting enough often enough, people will come back again and again to read what you've written.

Oh. It has to be interesting? Every time? No pressure there.

In addition to being interesting, the experts strongly suggest that you stay on topic. Your blog should be a meaningful reference tool for your customers, so you need to make sure that every post contains only information they would care about. (Obviously this only applies to blogs created to help sell things.) For those who are involved in a number of different activities, the experts suggest maintaining multiple blogs. Often in the next paragraph, they also say that I should post to my blog every day, or at least three times per week.

Now I have to be interesting three times per week for each of the six lines of business I am currently promoting. That's 18 interesting messages each week, which will inevitably cut into the time I have available for writing books, making speeches, coaching consultants, selling books and incubating new businesses. While I can see that this problem would eventually solve itself, as those other lines of business die off, I'm not willing to become a full-time blogger or ignore everything else.

Instead, I'm going to try harder to put meaningful tags on my blog postings and continue to post everything here. If you don't care about my thoughts on publishing, don't read them. I'll be interesting tomorrow on whatever topic originally made you subscribe to my blog, I promise. Deal?

In the meantime, Casey and I have combined all our various interests under one website. Visit us at www.redlineaustin.com and see what's new!

Just Do Your Job?

The UPS man just rang my doorbell to deliver some books I ordered. He knows me because of my addiction to Amazon.com, so instead of saying "Have a nice day!" he asked me what I'm writing today. My answer was, "I'm not sure yet. Something about how to do your job better or how to enjoy your work more...something positive for the people who feel trapped in jobs they don't love by the economy."

He said he couldn't help me because he loves his job...which, by the way, shows in how he does it. I asked him why? What makes being a UPS driver the perfect job for him?

"If I do everything the way I was trained, the way the company set it up, I am sure of spending my day talking with happy customers. I've worked for companies where I spent the whole day apologizing for bad company policy or shabby service, where the only time I got to use my own discretion was when I was breaking the rules. With UPS, you just do your job and at the end of the day, you feel proud of what you did."

Wow.

Don't we all want to work in a job like that? A job where company policies tell us how to make the customer happy, instead of preventing us from giving the customer what they want? A job where the people we meet smile at us, instead of complaining? A job that we look forward to doing again tomorrow?

Lucky UPS man.

Search Engine Optimization

If you've got a website, you've probably already heard about SEO. This is the next big thing that fledgling business owners have to care about if they want to be successful, or so the twenty-odd persistent sales pitches I've received would have me believe.

Just in case you haven't incorporated recently, or registered for a sales tax certificate or joined your Chamber of Commerce or rented office space, I'll explain SEO. Search Engine Optimization is basically doing things inside your web page's code that aren't visible to your visitors but ARE visible to the programs Google, Alta Vista and all the other search engines use to find your page and decide when to include in their search results.

As an example, I entered "consulting skills training" in Google just now. There are about 27,000,000 results for this search. Our site, www.consultingstance.com , does not appear on the first page. Shocking. Oh, wait. We haven't paid $1,500-$5,000 to an SEO consultant to optimize our website so that it will appear on the first page. In fact, it appears on page 6 (61-70 of about 27,000,000). If you're a casual visitor who is shopping for some training, the sites on page 6 aren't any more likely to attract your attention than the sites on page 106, right? We might as well not have a website at all. So we'll probably pay for SEO.

But here's my question: What happens when 60 other companies who sell consulting skills training also pay for SEO and we are back on page 6? What if they already did and our investment is wasted? How can we possibly expect to compete in a business where we have 26,999,999 competitors?

Seriously. I'm asking. The answer to that question would be worth $1,500 to me.

Career Management Tip - The Master Resume

The new Information Age environment (mentioned in previous posts) means we change jobs more often than previous generations and, more importantly, we make no effort to hide that fact. Changing jobs is often the only way to get a promotion or keep your salary in line with the market.

For many, the only "chore" associated with changing jobs is producing a new resume. A resume is required whether you are applying for a new role within your current company or planning to move to a new one, and consultants need resumes even more often, since they are often submitted when a project is in the staffing phase.

I've found a solution to the resume challenge. I keep a "master resume" in a Word file. Every time I change jobs, learn a new skill or complete a project, I add it to the master resume. Every organization I've ever joined is listed. I've even maintain my address history in it, ever since I had to complete the background check to work in the gaming industry. (You wouldn't believe the amount of data required to get approval even if you are just being hired to provide IT advice.)

When someone calls me with a lead on a job that I might want, I can easily go into my master resume, make a copy, and delete all the items that do not apply to the new job. When a recruiter says, "send me an updated resume", I can do it in five minutes instead of hours. (I'm including procrastination time when I say "hours".)

Start your master resume now. No matter how far along in your career, it's never too late to start. As you think of special projects or additional details about a job from your past, go into the master resume and add them. Before you know it, you'll have 20 pages of raw material and you'll be ready for the next opportunity.

The Consultant's Ultimate Test

The US Airways pilot who saved all those people with a perfect, precision landing on the Hudson River yesterday was Captain Chesley B. "Sully" Sullenberger III. Captain Sullenberger has spent the last 40+ years honing his skills as a pilot, first as an Air Force fighter pilot and later flying gliders and commercial aircraft. He is also a consultant who has advised NASA, the National Transportation Safety Board and the FAA on safety guidelines and procedures.

His consulting company, which is called Safety Reliability Methods, Inc., works with other industries to apply safety techniques that he has developed to their procedures. He teaches classes and provides traditional consulting services in his particular specialty. According to the Web site of his company, Sullenberger was "instrumental in the development and implementation of the Crew Resource Management course used at his airline, and has taught the course to hundreds of his colleagues."

Yesterday when birds turned his jet into a giant glider, he proved that he is not just an advisor when it comes to safety matters. He is a real expert in every sense of the word. He executed the landing perfectly and Mayor Bloomberg said he “walked the plane twice after everybody else was off to verify that there was nobody else on board, and assures us there were not."

Cool in a crisis. Extraordinarily prepared and skilled.

Most consultants believe they can execute their own recommendations flawlessly, but how many of us would pass the test with such spectacular results?

Job Insecurity

For consultants, changing jobs (projects) every few months is a way of life. This can be a source of stress if you are the nesting sort, rather than an adventurer, because part of a consultant's responsibility is to eventually work himself out of a job. The goal is to leave a happy client behind and once again find yourself looking for work. I call this "job insecurity".

I had lunch with my friend, Dave, today. Dave is an extraordinary consultant who has been experiencing this job insecurity for nearly ten years. He pointed out that he was better prepared for the stress than many consultants because he was involved in the movie industry before he became a highly-paid and widely-respected IT consultant. (Okay, there were a few steps in between, but not as many as you'd think.)

Dave is right. There are many parallels between, say, Tom Cruise's career and mine. (Stay with me, here.) I've done a lot of different kinds of projects all over the country. Some were unexpected hits, some received critical acclaim, and some were complete bombs. Each one had a clear objective when we started and my role was fairly clearly defined, though I was allowed a certain amount of creative freedom during production. Before each project ended, I had already started looking for the next one.

The difference is that Tom Cruise gets paid a fixed amount for each movie, where I am usually paid an hourly rate for my participation on a project, regardless of how long the project lasts or whether it is ever completed. That, and the noticeable shortage of paparazzi at Comdex.

What's Your BHAG?

Jim Collins and Jerry Porras (Built to Last and Good to Great) first talked about BHAGs in the Harvard Business Review in 1996 in an article titled, "Building Your Company's Vision". They proposed that an organization needs a Big Hairy Audacious Goal (BHAG) to strive toward. Specifically, they said, "A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines."

I think people, even more than organizations, need BHAGs. You can say that you plan to lose ten pounds, pay off your credit cards or get that promotion. Those are respectable goals that require planning and effort to achieve. You'll feel great when you reach any one of those goals, and anything you want to achieve is more likely to happen if you have a clear goal.

When you decide on your personal Big Hairy Audacious Goal, you are admitting that you can do more than change your own life. You can change the world.

My BHAG is to change the way people think about their role in the workplace. I'm starting with consultants.

Skills for the Information Age

A bunch of different bits of info have presented themselves to me over the past 24 hours and they are working together in my brain to create a new perspective. I want to share and see what happens in your brain, if anything.

In The 8th Habit, Steven Covey talks about the fact that the Industrial Age is over in American business and the Information Age is here. One point he makes is that the single most important contribution management made during the Industrial Age was to increase the efficiency of the worker fifty times over, with automation and standardization and efficiencies of scale.

This reminds me that the ISO 9000 flurry was an effort to standardize decision-making to ensure the every person would make the exact same decision as every other person in the same circumstances. It removed the need for creative problem-solving and eliminated individual discretion, which is a huge advantage in an Industrial Age organization. It doesn’t work so well in an Information Age organization that relies on information-workers (better educated, highly skilled thinkers) for productivity.

If your standard processes do not allow the employee to be creative and exercise his own discretion and judgment, he’ll exercise his creativity to circumvent the process at his discretion because he trusts his own judgment more than the collective intelligence of the organization.

And he’s right to do so.

An Information Age employee has more free time, more inclination to develop his own abilities, and access to more information than an employee did fifty years ago, when the Industrial Age was at its peak. The Information Age employee has a greater sense of empowerment because he has had multiple jobs (not dependent on the employer for survival), has read at least one professional or personal development book (i.e. Covey, Carnegie, Buckingham) and is more likely to have advanced degrees. He takes responsibility for his own career development and training. Of course he trusts his own judgment more.

I’m not sure which is cause and which is effect, but this transformation of the employee into an independent, thinking entity plays perfectly into the new Collaborative Cooperation environment that is superseding traditional Command-and-Control management structures.

Here’s a speaker explaining the difference in a way that makes it easy to understand. (Also, I like his delivery style and would like to be able to present info like he does.)

http://www.ted.com/index.php/talks/clay_shirky_on_institutions_versus_collaboration.html

My new favorite quote as the answer to many, many questions is “It doesn’t matter because that’s not the right question.” I plan to use it often.

Anyway, here’s the result of all that thinking. Our mission might be to equip people [with the soft skills needed] to work in the new Information Age - Collaborative Cooperation environment. In other words, the same skills that consultants have used for decades to get things done outside of a traditional employer-employee relationship are much more important now.