Book Release!

Everyday Practices of Extraordinary Consultants is now available on Amazon.com and from our website. This is the result of months of work for both Casey and me, so it feels like a huge milestone.

However, everything we read says that selling a book is 5% writing and 95% promotion. It appears our work is just beginning.

We wrote the book to serve the following purposes:

1. To force us to fully explore and document our consulting skills philosophy as we prepare to conduct training.

2. To serve as a sales tool for selling that same training.

3. To establish our authority in the field. Having a book published validates our credentials like nothing else could.

4. As a secondary revenue source for us.

5. To attract a publisher who might be interested in publishing further books. (As it turns out, we enjoy writing.)

6. To find out if we could do it.

I wrote this list as a reminder to myself. If promoting the book requires a great deal of time and effort, and it only serves Reason #4, is it a good idea?